Innovation management
Research and science generate ideas and knowledge, or produce new technological solutions. Many very good research results never have the impact they can potentially have in society and business because their potential is not further developed into a solution that provides specific utility and satisfy a need in the "market".
Understanding Client Requirements
The interface between clients and researchers is not easy. They speak often use different terminology to describe same things. For this reason the requirements of any client that want to make practical use of research results need to be embedded into reaserch projects and managed very carefully.